Masterframe Windows
The Bygone collection from Masterframe is an established range of premium, high quality sash windows. Bygone sash windows are an extremely successful offline brand which can only be purchased through approved installers.
Challenge
The challenge that Masterframe gave us was to translate the Bygone success online, and to build a website that gave clients the same experience they encountered offline. Masterframe wanted a web site that accurately captured its sophisticated and desirable brand identity. Usability was also a high priority, for both Bygone and its clients. The biggest challenge was the need to automatically route sales leads and enquiries through to the most relevant installer.
Solution
We created a highly visual site with a real emphasis on the Bygone brand identity. The full e-KIS Content Management System was installed so that Bygone can simply and quickly update information on the site themselves. Visitors to the site are welcomed with a stylish site that treats them to the same level of exclusive service for which the Bygone brand is known. The e-KIS Customer Relationship Management (CRM) tools were also implemented, allowing Bygone to maximise communication with clients and installers, monitor performance and track results.
Result
The website was an immediate, overwhelming success. Visitor traffic has significantly increased and the sales leads generated through the website are providing a welcome new revenue stream for Bygone.
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