A Recipe for Success reveals a new client, in lingerie!
Date published: 10th April 2003
Ipswich-based e-commerce company teams up with Eloise Lingerie to launch a brand new website that will reach new customers around the world.
The award-winning Ipswich-based e-commerce company A Recipe for Success is delighted to announce the launch of a new website, developed on behalf of client Eloise Lingerie, based in Bury St Edmunds.
This project represents a new direction for both Suffolk-based companies. Lingerie retail over the internet is certainly another string to the bow of e-commerce specialists A Recipe for Success ? whose other clients are drawn from IT, automobile, leisure and local government sectors. And for Eloise Lingerie, specialists in post-mastectomy wear, a step into the world of e-commerce represents a new opportunity to sell their top-quality products to a potential worldwide market.
The brand new website, at www.eloise.co.uk is attractively designed to appeal not just to the discerning lingerie buyer, but also to helpfully guide her to the correct style, shape and colour of bra, underwear or swimwear garment she is looking for. This ease of use is the key to Eloise Lingerie's future online success, according to Tonya Hills, director at A Recipe for Success.
She said: "We always bear in mind that at the other end of a website is a real person, and in this case, one with a preference for browsing the Internet to buy specially-chosen, personal goods. As such, we've designed a website that is attractive, but also intuitive, even for users who may not be very experienced in Internet use."
Gillian Brown, partner in Eloise Lingerie, said: "We are delighted with the new website and the approach from day one that has been demonstrated by A Recipe for Success."
She added: "We see online trading as an important step forward to increasing our appeal, but also in raising awareness of what we are able to offer to new customers beyond the UK. We are an outlet for beautiful lingerie, and we also offer a full fitting service for women who have had breast surgery, and who might need help to find the right kind of underwear, swimwear or prostheses to restore confidence in their body image. This represents another way they can make contact with our trained experts, which we warmly welcome."
Despite both businesses growing from different market sectors, A Recipe for Success and Eloise Lingerie do in fact have some things in common. Both were co-established by award-winning business women and both have won a number of prestigious business awards ? from their services to rural enterprise to leading-edge e-commerce. Also, both are based in Suffolk, a county that now boasts a fast-growing service and IT-related industry, alongside the more traditional areas of agriculture and shipping.
A Recipe for Success's Tonya Hills said: "The Eloise website is working proof of how e-commerce is opening up opportunities in business for companies big and small. We wish Eloise Lingerie all the best for an exciting future."
The award-winning Ipswich-based e-commerce company A Recipe for Success is delighted to announce the launch of a new website, developed on behalf of client Eloise Lingerie, based in Bury St Edmunds.
This project represents a new direction for both Suffolk-based companies. Lingerie retail over the internet is certainly another string to the bow of e-commerce specialists A Recipe for Success ? whose other clients are drawn from IT, automobile, leisure and local government sectors. And for Eloise Lingerie, specialists in post-mastectomy wear, a step into the world of e-commerce represents a new opportunity to sell their top-quality products to a potential worldwide market.
The brand new website, at www.eloise.co.uk is attractively designed to appeal not just to the discerning lingerie buyer, but also to helpfully guide her to the correct style, shape and colour of bra, underwear or swimwear garment she is looking for. This ease of use is the key to Eloise Lingerie's future online success, according to Tonya Hills, director at A Recipe for Success.
She said: "We always bear in mind that at the other end of a website is a real person, and in this case, one with a preference for browsing the Internet to buy specially-chosen, personal goods. As such, we've designed a website that is attractive, but also intuitive, even for users who may not be very experienced in Internet use."
Gillian Brown, partner in Eloise Lingerie, said: "We are delighted with the new website and the approach from day one that has been demonstrated by A Recipe for Success."
She added: "We see online trading as an important step forward to increasing our appeal, but also in raising awareness of what we are able to offer to new customers beyond the UK. We are an outlet for beautiful lingerie, and we also offer a full fitting service for women who have had breast surgery, and who might need help to find the right kind of underwear, swimwear or prostheses to restore confidence in their body image. This represents another way they can make contact with our trained experts, which we warmly welcome."
Despite both businesses growing from different market sectors, A Recipe for Success and Eloise Lingerie do in fact have some things in common. Both were co-established by award-winning business women and both have won a number of prestigious business awards ? from their services to rural enterprise to leading-edge e-commerce. Also, both are based in Suffolk, a county that now boasts a fast-growing service and IT-related industry, alongside the more traditional areas of agriculture and shipping.
A Recipe for Success's Tonya Hills said: "The Eloise website is working proof of how e-commerce is opening up opportunities in business for companies big and small. We wish Eloise Lingerie all the best for an exciting future."
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