Technology is moving faster everyday.

So, with Ipswich being at one end of the Cambridge-Ipswich Hi-Tech Corridor it is vital that, as part of IP-City, we all play our part in helping Ipswich benefit from the Cambridge effect. A Recipe For Success has been helping local businesses to expand their capabilities through e-business for over four years. Operating from Felaw Maltings at the heart of IP-City, the company's award-winning business has established itself as one of the UK's most impressive e-business consultancies.

Most businesses these days realise the importance of having an e-presence. But simply putting a site on-line is not enough. Statistics show that the numbers of visitors to out-of-date websites fall dramatically. People like to see something new. A tailor-made content management system solves this problem for the majority of A Recipe For Success's clients, such as Mansfield Motors and Trade Partners UK.

In an ideal world, companies would be able to provide an up-to-date website, and have the capability to send out personalised e-mail newsletters and ask visitors for feedback through on-line surveys. A Recipe For Success developed the e-KIS toolkit with this in mind, keeping everything simple, quick and easy to do in-house. Oaktree Training, located in Bury St Edmunds, has just begun to use the e-KIS email-marketing tool and is already seeing the benefits. On the day of a recent e-mail newsletter circulation, visitor numbers increased by 400%. A Recipe For Success is finding that an increasing numbers of their customers want to take advantage of the technology that is available to them. This is good news for IP-City, as its success hinges solely upon the willingness of local businesses to participate in what is a very exciting time for Ipswich and the whole East of England region.