East of England Tourism
About our clientEast of England Tourism promotes tourism across the six counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk, to the benefit of the region’s political and commercial wellbeing. It is funded by government, local authorities, tourism industry members and its own commercial activities.
What they required
The client wanted a business-to-business website that was easy to update, and driven by a full content management system behind the scenes. It was to include an online shop where companies and organisations visiting the website could purchase beautiful photographs of areas across the East of England, for their own promotional use. This required an initial registration process. The client also wanted the facility to create their own online enquiry forms, that would complement various future campaigns.
Our solution
We created the online shop using the e-KIS shopping module – called East in Focus – and ensured throughout the site that the look and feel was fresh and modern, to mirror the vibrancy of the region. We also added the facility that lets the client create and amend their own e-forms.
The benefits of using A Recipe for Success
We have wide experience in producing websites with online shopping facilities, and make sure we use the latest secure e-payment software as standard. Taking the client’s existing branding, we transformed the site into an appealing place where businesses can find out more about the region through easy navigation and clear graphics.
Link to website: East of England Tourist Board (external link - opens in new window)


Tel: 0845 8 409933