Mumford & Wood
Essex-based Mumford & Wood are manufacturers of bespoke traditional windows and doors, who specialise in crafting period-style sash windows. They also offer customers a contemporary range, which they wanted to be incorporated into their website, but without losing the overall feel of their predominantly traditional product range.
What they required
In this case, the client wanted a website which they could easily update themselves. Priding themselves on excellent customer service, they also wanted to offer customers a useful online quotation feature. This would enable customers visiting the site to select products and e-mail their expression of interest to the Mumford & Wood sales team, who would reply soon after with a quotation. The client also wanted to send customers personalised e-mail newsletters, which carried a different design depending on whether previous purchases were from the traditional or contemporary product range.
Our solution
Using our e-KIS Shopping module, we provided the company with an online quotation engine, which is very easy to use. Customers can make their choice from more than 500 different types of windows and doors, and customise their options further by adding their personal choice of fittings, such as brass or chrome handles. Our e-KIS Newsletter feature also ensured the client had the option of selecting two types of newsletter, depending on the customer's previous purchases. To further boost visitors to the site, we also devised an internet marketing campaign for the client, which now ensures that Mumford & Wood are placed right at the top of Internet search results - on search engine sites like Google or Lycos - when potential customers type in keywords such as 'sash windows'. Both now ensure that the number of visitors to the site is soaring.
The benefits of using A Recipe for Success
We understand the importance of making your website as accessible as possible to your customers, which is why we design and build all sites from the user's point of view. The Mumford & Wood online quotation system exemplifies this, as the most advanced system of its kind to feature in any of our websites. In addition - we understand that getting people to your site is vital, which is why we're among the best in the business for website marketing and making sure your business attains the best internet search engine results.
Link to website: Mumford and Wood (external link - opens in new window)
Tel: 0845 8 409933