Eloise Lingerie
About the Company
Eloise Lingerie are specialists in post-mastectomy wear. Based in London, Eloise offers expert advice and fitting services to women who have had breast surgery. A Recipe for Success were asked to develop Eloise's first website in 2003. Launching Eloise into the world of e-commerce, the website gave the lingerie company a new opportunity to sell their top-quality products to a potential worldwide market.
The Challenge
In 2008, Eloise commissioned ARFS to redesign their very successful site. With online capabilities much advanced since 2003, the aim to was to ensure the site remained as attractive, informative and easy to use as it had when it first launched 5 years previously.
The Solution
The new website was designed to compliment Eloise's printed catalogue, with welcoming imagery and a palette of soft, feminine pastels. To make browsing the site even easier, each product area was given its own colour theme. Enhancements - such as allowing matching accessories to be paired with selected products - were made to the online shop, helping visitors to make their selections and purchases quicker.
To complement the re-launch, ARFS also undertook a multi-channelled marketing campaign. New Pay-Per-Click accounts were established and search engine optimisation improvements made to the website's pages. Both were aimed at making the site more accessible from search engines. Combined with this, ARFS used the e-KIS E-mail Marketing Tool to allow Eloise to email customers with their latest offers and products.
Link to website: Eloise Lingerie (external link - opens in new window)
Tel: 0845 8 409933