• Integrates with any existing database that contains subscription data to your website
• New e-mail lists are easily added into your central database
• Works via your existing web browser, so no additional software is required
• Will work with Access or SQL Server database systems
• Includes built-in password encryption and IP blocking for added security

Perfect promotion
This e-mail marketing tool lets you maximise the value of your customer database – and build one-to-one relationships with your customers – by creating unlimited promotional campaigns via e-mail or newsletter. You can use it to create campaigns to match your customers’ interests, demographics and behaviour, by using data from customer registration forms, profile updates, purchase behaviour data or even customers’ responses to previous emails

Design simplicity
Despite the sophisticated software behind the tool, it couldn’t be easier to create professional-looking, attractive newsletters and e-mails that carry your company’s branding, using the system’s own template library. Alternatively, your own designers can create the pages. Whichever you choose, no additional technical or design expertise is required; you need only to follow the system’s easy, step-by-step creation process.

Secure access
With in-built security, including password encryption and IP blocking, the e-KIS e-mail marketing tool securely assigns access to individual user accounts, at your discretion. Because each account is subject to pre-defined user access, you’ll retain total control over who’s sending what, no matter how many users are given access. This facility also allows remote user access. So for example, if you want your PR company to control all your e-mail marketing campaigns or write and send your newsletters on your behalf, that’s no problem.

Directing to website
By adding specified links from ‘teaser’ items on your e-mails and newsletters – such as a paragraph of text that links to a longer story – the system will direct more customers on to your website. But more than that, this feature also enables you to monitor and gauge visitor numbers to the site from each marketing campaign. So when it comes to choosing what kind of content to put in your e-mails and newsletters, you can look at past successes for guidance.

Using forms
You can also embed forms into e-mails, inviting your customers to respond to you more quickly. For example, if you’re a training company with a few places remaining on a course, or if you’re a retail company with a special offer on a product, you can simply embed a form into your e-mail or newsletter and send the message to customers who have already expressed an interest in that subject – reducing the time it would have taken them to go to the website. You can also expedite their reply, by filling in their details on the form for them, so they only need press ‘submit’ to apply or buy.

Integration made easy
One of the unique features of the e-KIS e-mail marketing tool is the ease with which it can integrate with all your existing data management systems, such as customer information databases, e-mail lists and other CRM campaign data. Plus, because it works via your existing web browser, you won’t need to purchase any additional software.

Safer sending
Each time you launch an e-mail or newsletter campaign, messages are sent on a ‘one-by-one’ basis. This reduces the risk of your newsletter being blocked by Internet service providers as unwanted, or ‘spam’ e-mail. Plus, our license covers the software required on a ‘per server’ not a ‘per e-mail’ basis, unlike many other e-mail marketing tools, which is more cost effective.

Customer profiles
Because customers can easily update their own particular preferences, they will not be sent any unwanted information. They can also opt out of your messaging database completely, via a simple form. Letting the customer choose will vastly improve the accuracy of your data and save you time. For example, customers of a holiday company can pre-define whether they’d like information on skiing or beach holidays, or those of a training company could specify sector interest, such as healthcare, but not teaching. This level of detailed accuracy has the power to deliver almost limitless benefits to your marketing campaigns.

Analysis and statistics
One of the major benefits of the e-KIS e-mail marketing tool is that it provides you with some very powerful statistics. By monitoring e-mail and web activity, at any time you can see how many subscribers are on your lists, how fast your lists are growing, and how many people are reading your newsletters. You can also review the message record for your recipients, helping you make sure you know what messages have been sent and to whom. Plus, a further intuitive tool allows you to assess your registered customers on the central database, through a number of different search criteria.

e-KIS under your brand
Companies in the web design, internet service provider and marketing sectors may wish to use the e-KIS marketing toolkit as their own product and under their own brand identity. This is available for multiple clients, and e-KIS is easily integrated into  existing e-commerce and web-hosting solutions.